NOW Foods 7-Keto 100mg 120 Veg Capsules

What it is

NOW Foods 7-Keto 100 mg is a dietary supplement sold as a bottle of 120 vegetarian capsules. The Supplement Facts panel carries a single entry — 7-KETO® (DHEA Acetate-7-one) at 100 mg — and gives the serving size as one veg capsule. The front of the bottle describes the contents as "A Dietary Supplement" and marks them "Vegetarian/Vegan". It is listed in our Supplements section.

Serving size and daily intake are two different numbers

On this label the serving size and the daily intake are not the same figure, and both are worth reading. The Supplement Facts panel defines a serving as one veg capsule containing 100 mg. The suggested usage, printed on the adjacent face of the bottle, is different: "Take 1 capsule 2 times daily, preferably with food." A day at that usage is therefore two capsules — two servings, 200 mg across the day rather than 100 mg.

That distinction also decides how far a bottle goes. This panel prints no servings line at all, so the figure has to be built from the two numbers that are printed: 120 capsules stated on the front, and two capsules a day in the suggested usage. That works out at a 60-day supply — a derived figure rather than a transcribed one, and labeled as derived wherever it appears below.

What's in it

The active entry is 7-KETO®, which the panel names chemically as DHEA Acetate-7-one — a compound related to DHEA (dehydroepiandrosterone), a substance the human body produces on its own. It is a branded rather than a generic commodity ingredient: the back label states that "7-KETO® is a registered trademark of InterHealth Nutraceuticals Inc." and cites U.S. Patent No. 7,199,116. If you want to see how this ingredient is declared across other labels on the US market, the NIH Dietary Supplement Label Database indexes supplement panels as filed by manufacturers.

Four other ingredients are listed, in the label's own order: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. The parentheticals there are the label's wording, not ours; beyond them the panel assigns no role to any of these, so neither do we. There is no %DV figure for 7-KETO® either — the panel carries the footnote "Daily Value not established."

Background on how supplement ingredients are regulated and declared is published by the NIH Office of Dietary Supplements and in the FDA's questions and answers on dietary supplements. Both are general references and neither refers to this product.

Supplement Facts

How to use it

The label's suggested usage reads, in full: "Take 1 capsule 2 times daily, preferably with food." That is the entire printed direction. The label sets out no timing window, no cycling schedule and no maximum duration of use, so we are not going to supply one. Storage is printed on the same panel: "Store in a cool, dry place after opening." The label also notes that "Natural color variation may occur in this product."

Who it's for

This is a product for adults, and the printed caution says so plainly: "For adults only." A 120-capsule bottle is a bulk count — at the suggested two capsules a day it covers roughly two months, which suits someone who has already settled this into a routine and would rather reorder less often. This product is also filed under Health & Wellness.

Good to know

The caution on the bottle is reproduced here in full rather than shortened: "For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children."

The allergen statement, exactly as printed: "Not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens."

Origin, as printed: "Made and quality tested in the USA with globally sourced ingredients." The address given on the label is NOW Foods, 395 S. Glen Ellyn Rd., Bloomingdale, IL 60108, USA. No Proposition 65 warning appears anywhere on this packaging. General safety guidance on using supplements is published by NCCIH, again as general guidance that does not refer to this product.

Frequently Asked Questions

How many capsules are in the bottle, and how far does that go?

The bottle holds 120 veg capsules. At the label's suggested usage of one capsule twice daily that is a 60-day supply, a figure calculated from the 120 count and the two-a-day usage because the panel itself prints no servings line.

Is the serving size the same as the daily amount?

No — they are two different numbers on this label. A serving is one veg capsule containing 100 mg of 7-KETO®, while the suggested usage is one capsule two times daily, which comes to two servings across a day.

Is this suitable for vegetarians and vegans?

Yes — the front of the bottle is marked "Vegetarian/Vegan", and the Supplement Facts panel gives the capsule material as hypromellose (cellulose capsule).

What else is in the capsule besides the 7-KETO?

Four other ingredients are listed: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. The label adds that the product is not manufactured with yeast, wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients, in a GMP facility that also processes those allergens.

How is this order packaged?

Orders ship in plain outer packaging that does not describe the contents. It will not show the Gear Isle name.

Product information compiled and reviewed by the Gear Isle product team. We transcribe supplement facts directly from manufacturer packaging. Found an error? Tell us.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Dietary supplement for adults 18 and over. Consult a licensed healthcare professional before use, especially if you have a medical condition, heart concerns, or take prescription medication (including nitrates). Keep out of reach of children.