NOW Foods 7-Keto 100mg 60 Veg Capsules

What it is

NOW Foods 7-Keto 100 mg is a dietary supplement sold as a bottle of 60 vegetarian capsules, with one capsule making up a full serving. The front of the bottle carries the NOW logo, the 7·KETO trade mark, the 100 mg figure and the line "A Dietary Supplement", alongside Non-GMO and kosher marks and the words "Vegetarian/Vegan". It is stocked in our Supplements range, and NOW's own shelf-category band on the bottle reads "General Health".

The Supplement Facts box on this bottle is a short one. It carries a single active ingredient row, a footnote, and nothing else above the "Other ingredients" line.

What is inside

The one active ingredient is 7·KETO, which the panel names in full as DHEA Acetate-7-one, at 100 mg per capsule. The bottle's usage text describes it as a naturally occurring metabolite of dehydroepiandrosterone (DHEA) — that is, a compound the body forms from DHEA rather than DHEA itself. The panel marks the 100 mg figure with a double dagger and prints the footnote "Daily Value not established", which is the standard notation for an ingredient that has no reference intake set for it. If you want background on how that notation works and what a supplement label is and is not allowed to say, the FDA's page on structure/function claims explains the framework, and the NIH's Dietary Supplement Label Database is a searchable archive of panels like this one.

7·KETO is not a generic name. The small print on the panel records it as a registered trademark of InterHealth Nutraceuticals Inc., covered by U.S. Patent No. 7,199,116 — so the dot-separated styling on the bottle is a brand mark rather than a chemical convention.

Four other ingredients are printed beneath the box: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. The parentheses are the label's own. Hypromellose is identified on the panel as the capsule material itself, which is what puts a plant-based shell around the contents instead of gelatin. The panel assigns no role to the other three, so neither do we. The label also notes that "Natural color variation may occur in this product".

Supplement Facts

The panel prints no servings line, so the only count stated anywhere on the bottle is the 60 capsules shown on the front.

How to use it

The bottle's Suggested Usage reads: "Take 1 capsule 2 times daily, preferably with food." That is the whole of the printed direction. At two capsules a day, a 60-capsule bottle works out to a 30-day supply.

No storage instruction is printed on any photographed surface of this bottle. In the absence of one, the usual handling for a capsule supplement applies: keep the cap closed, somewhere cool and dry, out of direct sun.

Who it is for

This is a product for adults who already know what 7-KETO is and want it on its own at 100 mg a capsule. The label itself says "For adults only." The panel lists one active ingredient, so what the bottle delivers per serving is a single, clearly stated amount; anything else in a routine has to come from somewhere else.

The one-capsule serving size is worth noting if multi-capsule servings have been awkward for you in the past. On this store the product is filed under Health & Wellness and Weight Management, where you can compare it against other formats and counts.

Good to know

The printed Caution reads, in full: "For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children." That is the complete warning text on this bottle — it names no specific drug class and no specific condition, and we have added none.

No California Prop 65 warning appears on any surface of this package. The allergen statement is reproduced verbatim in the table above; note that it is a "not manufactured with" line about the production run, paired with a facility disclosure, rather than a certification. The bottle carries a general "GMP Quality Assured" seal and a kosher mark. NOW's wider brand material covers third-party auditing of its facilities, but that material is about the company and is not a mark printed on this bottle, so we have not restated it as a product certification here.

If you take prescription medication or manage an ongoing condition, raise this with a pharmacist or doctor before starting it. General guidance on supplement safety is available from NCCIH, and the NIH Office of Dietary Supplements publishes a plain-language primer on what you need to know about dietary supplements. Neither body endorses this or any other product.

Frequently Asked Questions

How many capsules are in the bottle?

There are 60 vegetarian capsules in the bottle. The Supplement Facts panel sets the serving size at one capsule, and the printed Suggested Usage is one capsule two times daily, which works out to a 30-day supply.

What exactly is 7-KETO?

7·KETO is a registered trademark for the compound the panel names as DHEA Acetate-7-one, listed here at 100 mg per capsule as the only active ingredient. The bottle describes it as a naturally occurring metabolite of dehydroepiandrosterone (DHEA). The trademark belongs to InterHealth Nutraceuticals Inc., and the label cites U.S. Patent No. 7,199,116.

Are these capsules suitable for vegetarians and vegans?

Yes — the front of the bottle is marked "Vegetarian/Vegan". The capsule shell is hypromellose, which the panel identifies as a cellulose capsule, so it is a plant-derived material rather than gelatin. The bottle also carries Non-GMO and kosher marks.

What else is in the capsule besides 7-KETO?

Four other ingredients are printed on the panel: Rice Flour, Hypromellose (cellulose capsule), Stearic Acid (vegetable source) and Silicon Dioxide. Apart from naming hypromellose as the capsule itself, the panel assigns no role to any of them, so neither do we.

How is the order packaged?

Orders ship in plain, unbranded outer packaging. It will not show the Gear Isle name. The product inside is the manufacturer's own sealed bottle as photographed.

Product information compiled and reviewed by the Gear Isle product team. We transcribe supplement facts directly from manufacturer packaging. Found an error? Tell us.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Dietary supplement for adults 18 and over. Consult a licensed healthcare professional before use, especially if you have a medical condition, heart concerns, or take prescription medication (including nitrates). Keep out of reach of children.