Pure Instinct Signature Pheromone Perfume Spray True Blue

What it is

Pure Instinct True Blue is a pheromone infused perfume sold as an eau de parfum, packaged as a 0.31 fl oz (9.2 mL) clear glass spray bottle inside a navy carton. The carton front carries the Pure Instinct wordmark, the name TRUE BLUE, the line "Pheromone Infused Perfume" and the strength designation "Eau de Parfum". The back panel names Classic Brands of Los Angeles, California as the company behind it, and prints "Made in USA".

The bottle itself is a slim cylinder of clear glass under a matte navy press cap. With the cap off, the internal atomizer stem is visible through the glass, and the liquid inside is colorless. The Pure Instinct script and the words TRUE BLUE are printed vertically up the side of the bottle in the same blue as the cap, so the bottle reads correctly whether it is standing on a shelf or lying in a bag. You can find it alongside the rest of our sprays.

What is in it

The full ingredient declaration on the carton runs to four entries: Alcohol Denat., Fragrance (Parfum), Water (Eau/Aqua), and Perfume (Vegan, Synthetically Derived Pheromone). That is the entire list as printed, and it is short enough to be worth walking through properly.

• Alcohol Denat. is denatured alcohol, the standard carrier in alcohol-based fine fragrance. It holds the aromatic materials in solution and then evaporates from the skin, which is consistent with the carton's instruction to store the bottle in a cool, dry place.
• Fragrance (Parfum) is the labeling convention for the composite aromatic blend. Under cosmetic ingredient rules a perfumer's accord is declared under this single collective term rather than broken out material by material, so one line on a carton can represent a large number of individual components.
• Water (Eau/Aqua) appears third, in the standard trilingual form used across cosmetic labels so that one carton is readable in several markets.
• Perfume (Vegan, Synthetically Derived Pheromone) is the entry that distinguishes this product, and the parenthetical is the manufacturer's own wording. The pheromone content is declared on the label as synthetically derived rather than animal sourced, and as vegan. That is a sourcing statement printed in the ingredient list itself, which is the regulated part of the carton rather than the marketing copy.

The carton names the scent as mandarin and mango with honey, cinnamon and white musk. Those five notes are what the manufacturer prints.

Two further statements appear in the small print beneath the care block: "Paraben Free" and "Not Tested on Animals". Shoppers who read ingredient lists closely often also want to know about California's Proposition 65, which governs certain chemical exposure warnings on consumer goods sold in that state; the OEHHA Proposition 65 warnings site and its chemical fact sheets explain how that program works in general. Neither body reviews, tests, endorses or has any view on this particular product.

Product specifications

How to use it

The carton gives a single direction: apply as desired to wrists and neck. That one line is the whole of the printed instruction, and this page states it exactly as the manufacturer wrote it.

The printed care and storage block is equally brief. It reads: store out of reach of children; for external use only; handle glass with care; store in a cool dry place. The instruction to handle the glass with care is worth repeating rather than passing over as boilerplate, because the bottle is unsleeved glass in a pocket-sized format that is likely to travel in a bag.

Who it is for

This is an adult fragrance product for anyone 18 or over who wants an alcohol-based eau de parfum in a format small enough to carry. At 9.2 mL it is a purse, pocket or desk-drawer size rather than a dressing-table bottle, which also makes it a practical way to try a scent before committing to a full-size one.

It will particularly suit shoppers who read the back of the carton before buying. The ingredient list is four lines long, the pheromone content is declared as vegan and synthetically derived rather than left vague, and the origin and company are printed in full. Browse our other body care products for related items.

Good to know

• For external use only, per the printed instruction on the carton.
• Keep out of reach of children.
• Handle the glass bottle with care.
• Store in a cool, dry place.
• This is an alcohol-based fragrance. If you have a known sensitivity to fragrance materials or to denatured alcohol, check the ingredient list above before use.

Frequently Asked Questions

Is the pheromone in this perfume animal derived?

No — the carton's ingredient list declares it as "Perfume (Vegan, Synthetically Derived Pheromone)". Both the vegan status and the synthetic sourcing are stated by the manufacturer in the ingredient declaration itself rather than only in the marketing copy, and the carton separately prints "Not Tested on Animals".

How much perfume is in the bottle?

The bottle holds 0.31 fl oz, which is 9.2 mL, and this figure is printed on both the front and the back of the carton. The bottle is clear glass, so the remaining level is visible at a glance without opening it.

What exactly is in True Blue?

Four ingredients are declared: Alcohol Denat., Fragrance (Parfum), Water (Eau/Aqua), and Perfume (Vegan, Synthetically Derived Pheromone). The carton also prints "Paraben Free". The scent notes the manufacturer names are mandarin, mango, honey, cinnamon and white musk.

Where should I apply it?

Apply as desired to the wrists and neck. That is the direction printed on the carton, and it is the application guidance this page follows.

How is this order packaged for delivery?

Your order ships in plain outer packaging with nothing on the outside identifying the contents. It will not show the Gear Isle name.

Product information compiled and reviewed by the Gear Isle product team. We transcribe product specifications directly from manufacturer packaging. Found an error? Tell us.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. For adults 18 and over. Consult a licensed healthcare professional before use, especially if you have a medical condition or a known allergy to any listed ingredient. Keep out of reach of children.